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Grumpy Fake Steve Jobs
Dec. 11, 2007

Some of you may be wondering why Daniel Lyons, aka Fake Steve Jobs, is on the war path against me.

It is not, as he would have it, that I am a plagiarist.

Like all reporters, I write stories based on press releases. It's one of the things we do when we can't find someone at the company to tell us what's what with their company or group's latest news. And, I might add, more often than not, I then have the pleasure of listening to someone read to me from the press release.

Sometimes I make it clearer than others that I'm working from a press release. The key phrases to look for in such stories, both by me and other reporters, are "according to a company statement," "according to CEO Joe Cool of Joe's Camels," or, "In a statement, Joe's Camels claims that there are no such things as cancer causing camels."

So, what is the explanation? Why is Lyons attacking me and my work?

I believe you'll find the answer in this letter I helped write two years ago about the poor quality of his work.

His current attacks on me, indeed the entire Fake Steve Jobs site, only goes to show that the concerns I expressed then were well-founded.

I can only wonder what Forbes believes it's gaining in continuing to provide a platform for Mr. Lyon? Is twisting stories, calling people names and publishing insulting photos really what Malcolm Forbes wanted for Forbes?


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